Johannes Hoffmann, born and raised in Innsbruck in 1987, discovered his passion for filmmaking through his career as a professional freeride skier. After studying Geography, he seamlessly transitioned into capturing the essence of his mountain adventures on film. With a keen eye for storytelling and a love for outdoor sports, Johannes began producing and directing ski films, showcasing the thrill and beauty of freeride skiing, as well as mountaineering and other alpine pursuits. In his pursuit of cinematic excellence, Johannes embarked on numerous ski expeditions to remote and challenging locations, honing his skills behind the camera. In 2013, he established Whiteroom Productions, focusing on outdoor sports filmmaking and documentary work. Today, Johannes continues to pursue his passion as an independent filmmaker, capturing the raw beauty and excitement of mountain adventures through his captivating films.